Why You Need a Tone-of-Voice Bible For Your Content Marketing Strategy
How do you transform abstract brand values into a consistent voice that cuts through the noise?
We’ve all heard the saying, “Life is about the journey, not the destination.” Why would marketing be any different? In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney and co-host Ashley Le Blanc discuss the importance of the buyer’s journey and how it can affect business growth. They demonstrate how helpful content is the best solution and why simply pushing your business isn’t always enough to make the sale. After all, In tandem with your ideal buyer persona, creating content with all stages of the buyer's journey in mind can multiply ROI by 13. So stop hesitating and come along for the journey!
Looking to build your own buyer personas? Check out our free resource here.
How do you transform abstract brand values into a consistent voice that cuts through the noise?
What if the reason you struggle with thought leadership isn't a lack of ideas, but writing in a voice that isn't yours?
Are you seeing website traffic drops across your content?
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