What's Empathy got to do with B2B Content Marketing and Revenue Generation?
Could your team's hidden challenges be preventing business growth?
We’ve all heard the saying, “Life is about the journey, not the destination.” Why would marketing be any different? In this episode of Ponderings from the Perch, Momma Bird Priscilla McKinney and co-host Ashley Le Blanc discuss the importance of the buyer’s journey and how it can affect business growth. They demonstrate how helpful content is the best solution and why simply pushing your business isn’t always enough to make the sale. After all, In tandem with your ideal buyer persona, creating content with all stages of the buyer's journey in mind can multiply ROI by 13. So stop hesitating and come along for the journey!
Looking to build your own buyer personas? Check out our free resource here.
Could your team's hidden challenges be preventing business growth?
Let Us Know What You Thought about this Post.
Put your Comment Below.