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Writing Tips for the Real World of Content Marketing


No matter what Little Bird Momma and CEO, Priscilla McKinney, and Executive VP, Ashley Le Blanc do, they somehow end up writing. If you’re working on writing posts on LinkedIn, blogs or books, get ready for four applicable tips from these seasoned veterans to make writing that much easier for you. 

You know Priscilla is a straight shooter who doesn't shy away from tackling the big issues. In this episode, she delves into the world of ChatGPT, OpenAI, and the impact of NLP and NLG on business and branding. While she sees the potential for these tools to revolutionize the way we work, she also highlights some key concerns. For example, the lack of SEO integration in these systems can harm your online visibility, and using the same generated content as others can lead to plagiarism and a drop in page ranking. Additionally, the impersonal nature of these tools can detract from your brand's unique voice and style, and raises questions about the impact on thought leadership. Tune in to hear Priscilla's candid take on these cutting-edge technologies. 

Enough about ChatGPT and AI already? On to the tips!

1. Allow yourself the gift of the shitty first draft (SFD) as coined by Ann Lamott.

Have you ever heard of the SFD? That shitty first draft is exactly what you need to write to beat procrastination and beat perfectionism. Perfectionism is the leading cause of writers' block and it’s the enemy of writers!

2. Don’t keep waiting for inspiration.

If you wait for the day that grand ol’ magnificent and majestic inspiration pays a visit, you might be waiting for a long time. Waiting a long time means wasting a lot of time. Try to draw inspiration from your everyday experiences, from the mundane, from your drive to work and from your sock drawer! You make inspiration happen.

3. Outwrite self-doubt.

What if you just started calling yourself a writer? What if you started writing every day? Rather than basking in another self-doubt party, where it’s just you and a blank page… write, write, and write some more.

4. Don’t be boring.

Be creative. Be descriptive. See the world with new eyes. Try to describe things in such great staggering detail that your words come to life on the page. And then, after your first few drafts, we’re sure you’ll be cutting nearly half of all your descriptions, but still. It’s worth spending time noodling over the descriptions and breathing life into your words.

Marketing and content marketing is complicated. That’s why you need a system. Have you heard about our SOAR system and even about our SOAR DIY offerings? Consider it the ultimate flight plan. 

What's next for you? For business professionals, mastering social media is no longer a “nice to have” set of skills, but a fundamental need in order to advance your career. You need an effective and proven system to move from social selling all the way to digital dominance. Learn more here.

Books discussed on the podcast:

Bird by Bird by Anne Lamott

The Obstacle is the Way by Ryan Holiday

The Gifts of Imperfection by Brené Brown 

On the Night You Were Born by Nancy Tillman

Shoutout to our sponsor: Ag Access

Uncovering insights in the agricultural industry can seem like looking for a needle in a haystack. Luckily, Ag Access has your back. From recruitment and survey design to planning and execution of custom full-service market research projects, you can count on Ag Access to deliver expertise and meaningful outcomes. Our 400,000+ member community covers the breadth of the agriculture chain, including technology, ag sales, crop growers, livestock producers, feed supply and more. With a full-time engagement center, research logistics team, and 400,000 member-strong insights community, Ag Access is an irreplaceable bridge between researchers and professionals in the agriculture industry. Visit ag-access.com to learn more.

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