--- title: WTF about Market Research with Dan Foreman description: Wondering WTF is going on in the world of market research? We’ll answer all the big questions, pose some new questions, and offer up a few solid answers. image: https://podcast.littlebirdmarketing.com/hubfs/podcasts/2022/20221209-lbm-pftp-wtf-about-market-research-with-dan-foreman/20221209-lbm-pftp-wtf-about-market-research-with-dan-foreman-MR-SOCIAL-INFLUENCE_hz.png --- [![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png) ## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) Latest [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) [Listen Now](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) - CATEGORIES ### Subscribe to Email Updates # WTF about Market Research with Dan Foreman ![Wondering WTF is going on in the world of market research? We’ll answer all the big questions, pose some new questions, and offer up a few solid answers. ](https://podcast.littlebirdmarketing.com/hubfs/podcasts/2022/20221209-lbm-pftp-wtf-about-market-research-with-dan-foreman/20221209-lbm-pftp-wtf-about-market-research-with-dan-foreman-MR-SOCIAL-INFLUENCE_hz.png) -                 This show certainly gave us lots to ponder! Join CEO and Little Bird Momma, [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/), and the Former President of [ESOMAR](https://www.linkedin.com/company/esomar/) and Chair of the Board at [Zappi](https://www.linkedin.com/company/zappi/), [Dan Foreman](https://www.linkedin.com/in/dforeman/), as they unpack a laundry list of questions about WTF is going on with market research right now. They start by pondering the big questions: Why are market researchers, albeit jokingly, bad at business? Are they really bad at business or are they just focused on their work? Do they simply lack the vernacular to have their point of view heard? Do they understand HOW their work is used for revenue or brand impact? Are they looking to solve their boss’s boss’s problem?  As Dan says, “Data is the new oil. Data is what people carry around in their heads and their hearts and their guts.” When you’re advising brands, governments, foundations, and people to make huge decisions based on the data, you get to see these incredible impact stories. Yet, the market research industry doesn’t effectively communicate that to the board rooms, the c-suite, or to the public at large. As Dan says, “we have a small voice that mostly takes to ourselves.” This is a huge industry problem. And, on the podcast, Dan and Priscilla stir up some ideas for how to move through that.  Additionally, Dan also breaks down the anatomy of a private equity deal and we discuss the recent peak in interest from VC and private equity in the market research space. Ultimately, Priscilla and Dan decided that they have broken through the difficulty and solved the conundrum of the market research world. Yes, you heard it all here on Ponderings from the Perch. Don’t let the fun stop here. **Resources, companies, podcasts, and people mentioned:** [WPP](https://www.linkedin.com/company/wpp/) [Zappi](https://www.linkedin.com/company/zappi/) [Bakamo Social](https://www.linkedin.com/company/bakamosocial/) [Latana Brand Tracking](https://www.linkedin.com/company/latana-brand-tracking/) [VeyLinx](https://www.linkedin.com/company/veylinx/) [ESOMAR](https://www.linkedin.com/company/esomar/) [Millward Brown](https://www.mmaglobal.com/sponsors/kantar-millward-brown) [Market Research Institute International](https://www.linkedin.com/company/market-research-institute-international/) [Infinita Technologies ](https://www.linkedin.com/company/infinita-fund/) [Schroder Ventures Investment Plan](https://www.schroders.com/) [Neilson IG GFK](https://nielseniq.com/global/en/news-center/2022/nielseniq-and-gfk-to-combine-creating-a-leading-global-provider-of-information-and-analytics-in-consumer-and-retail-measurement/) [Ryan Berry](https://www.linkedin.com/in/ryan-barry-8354036/) [Steve Phillips](https://www.linkedin.com/in/steve-phillips-2121ab/) [Leigh Caldwell](https://www.linkedin.com/in/leighcaldwell/) of [Irrational Agency](https://www.linkedin.com/company/irrational-agency/) [Kamran Jaffrani](https://www.linkedin.com/in/kamran-jaffrani/) from [HatchTank](https://www.linkedin.com/company/hatchnewideas/) [Jamin Brazil](https://www.linkedin.com/in/jaminbrazil/) [Stranded Podcast](https://rss.com/podcasts/stranded-technologies-podcast/518642/?utm_source=substack&utm_medium=email) [Kristin Luck](https://www.linkedin.com/in/kristinluck/) What's next for you? For business professionals, mastering social media is no longer a “nice to have” set of skills, but a fundamental need in order to advance your career. You need an effective and proven system to move from social selling all the way to digital dominance. 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[Download the E-book](https://www.psdtohubspot.com/) ### Let Us Know What You Thought about this Post. Put your Comment Below. ### You may also like: [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) \*This episode of Ponderings from the Perch is brought to you by EMI Research. Download their 2026 Sample Landscape Repor... [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Research](https://podcast.littlebirdmarketing.com/topic/market-research) ## [Conversational Research Panels for the Win!](https://podcast.littlebirdmarketing.com/conversational-research-panels-for-the-win) Most surveys are designed for the researcher's convenience, not the person answering them. On this episode of Ponderings... [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Persona Profiles](https://podcast.littlebirdmarketing.com/topic/persona-profiles) [Emerging Technologies](https://podcast.littlebirdmarketing.com/topic/emerging-technologies) ## [The Truth about SEO/AEO/GEO/AIO and More](https://podcast.littlebirdmarketing.com/the-truth-about-seo/aeo/geo/aio-and-more) \*This episode of Ponderings from the Perch is brought to you by The Logit Group. 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