---
title: Priscilla and Ashley Talk New Year Marketing Resolutions
description: Priscilla and Ashley Talk New Year Marketing Resolutions
image: https://podcast.littlebirdmarketing.com/hubfs/podcasts/ponderings-generic-social.png
---

[![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com)

- Services 
    - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) 
          - Brand Strategy
          - [- Brand Identity](https://littlebirdmarketing.com/branding/)
          - [- Persona development](https://littlebirdmarketing.com/buyer-personas/)
          - [- Market Research](https://littlebirdmarketing.com/market-research/)
          - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo)
    - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) 
          - Content Distribution
          - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012)
          - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/)
          - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/)
          - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/)
    - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) 
          - Content Strategy
          - [- SOAR™](https://littlebirdmarketing.com/soar/)
          - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/)
          - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/)
          - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/)
          - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing)
    - [Content Creation](https://littlebirdmarketing.com/content-creation/) 
          - Content Creation
          - [- Portfolio](https://littlebirdmarketing.com/content-creation/)
          - [- Videography](https://littlebirdmarketing.com/video/)
          - [- Photography](https://littlebirdmarketing.com/photography/)
          - [- Web Design](https://littlebirdmarketing.com/web-design/)
- [Experience](https://littlebirdmarketing.com/experience/) 
    - [Case Studies](https://littlebirdmarketing.com/experience/)
    - [MR Expertise](https://littlebirdmarketing.com/market-research)
- [Learn](https://littlebirdmarketing.com/resources/) 
    - [Blog](https://blog.littlebirdmarketing.com)
    - [Podcast](https://podcast.littlebirdmarketing.com)
    - [Free Resources](https://littlebirdmarketing.com/resources/)
    - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/)
- [About](https://littlebirdmarketing.com/about/)
- [Contact](https://littlebirdmarketing.com/contact/)

Latest

<https://info.littlebirdmarketing.com/podcast-sponsorship> ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png)

## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship)

[Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship)

Latest

<https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other>

[Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition)

## [Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other)

[Listen Now](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other)

- CATEGORIES

### Subscribe to Email Updates

# Priscilla and Ashley Talk New Year Marketing Resolutions

![Priscilla and Ashley Talk New Year Marketing Resolutions](https://podcast.littlebirdmarketing.com/hubfs/podcasts/ponderings-generic-social.png)

-     <https://www.twitter.com/share?url=https%3A%2F%2Fpodcast.littlebirdmarketing.com%2Fpriscilla-and-ashley-talk-new-year-marketing-resolutions>     <http://www.linkedin.com/shareArticle?mini=true&url=https://podcast.littlebirdmarketing.com/priscilla-and-ashley-talk-new-year-marketing-resolutions>     <https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fpodcast.littlebirdmarketing.com%2Fpriscilla-and-ashley-talk-new-year-marketing-resolutions>

Just like our old pal T.S. Eliot said, "last year's words belong to last year's language, and next year's words await another voice."  In this episode, Momma Bird - [Priscilla McKinney](https://www.linkedin.com/in/priscillamckinney/) and Little Bird Content Marketing Specialist - [Ashley Le Blanc](https://www.linkedin.com/in/ashleymariahleblanc/) talk about greeting the new year with a swift karate chop, and ditching all those bad marketing habits you might have picked up through the years.

**Want a sneak peek?** Here's the overview of the tips!

**1. Stop selling so hard.** Learn about Priscilla's Rule of 15, which lays out a balanced framework for social posting that integrates sales without being annoying.

**2. Stop treating social media like an afterthought.** Short form content is an art form unto itself, and shouldn't be approached haphazardly, or shoved off on the nearest administrative assistant.

**3. Stop pretending that "content" equals "blogging."** Google looks at more than just the blog to determine your site's authority - think video and audio - and expand your content landscape.

\[ 3a. If it's not an important topic to your ideal client persona, stop blogging about it. Pull reports. Analyze the data. Adapt. \]

**4. Stop keyword spamming.** You can't just cram a keyword between every other word in a blog and expect to get results. It was never a good practice anyway, now it's bad form and completely ineffectual. Just stop please. For more blogging tips, tune-in to "[Priscilla and Ashley Talk Turkey, Robots and Blogging."](https://podcast.littlebirdmarketing.com/priscilla-and-ashley-talk-turkey-robots-and-blogging)

\[ 4a. Don't put all your eggs in the backlink basket. Internal links build a better network for authority. \]

**5. Stop winging it.** Make a plan, and hold your content accountable to your organization and your strategy.

This episode is not just brimming; it's overflowing with actionable tips you need to implement to get your 2019 marketing plan whipped into shape. Shape it up. Set it straight.

Don't forget to subscribe, rate and review [Ponderings from the Perch](https://www.littlebirdmarketing.com/podcasts/) on [iTunes](https://itunes.apple.com/us/podcast/ponderings-from-the-perch/id915048718?mt=2\))!

*More about this episode's sponsor:*  [IIeX Europe](https://iiex-eu.insightinnovation.org/) is just around the corner! This event brought to you by [GreenBook](https://www.greenbook.org/) is all about new ideas, new approaches and new connections in market research and insights. Join the brightest and boldest minds in market research, all under one roof. For the full lineup and registration details, [**click here**](https://iiex-eu.insightinnovation.org/). Oh, and register with the promo code LITTLEBIRD to **save 20%!**

### Discover More

[Better Blogging](https://podcast.littlebirdmarketing.com/tag/better-blogging) [Social Media for Business](https://podcast.littlebirdmarketing.com/tag/social-media-for-business)

Popular

<https://podcast.littlebirdmarketing.com/the-truth-about-seo/aeo/geo/aio-and-more>

[Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Persona Profiles](https://podcast.littlebirdmarketing.com/topic/persona-profiles) [Emerging Technologies](https://podcast.littlebirdmarketing.com/topic/emerging-technologies)

## [The Truth about SEO/AEO/GEO/AIO and More](https://podcast.littlebirdmarketing.com/the-truth-about-seo/aeo/geo/aio-and-more)

[Read more](https://podcast.littlebirdmarketing.com/the-truth-about-seo/aeo/geo/aio-and-more)

Popular

<https://podcast.littlebirdmarketing.com/a-story-of-unemployment-to-dream-job-in-customer-insights>

[Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Research](https://podcast.littlebirdmarketing.com/topic/market-research) [Market Insights](https://podcast.littlebirdmarketing.com/topic/market-insights)

## [A Story of Unemployment to Dream Job in Customer Insights](https://podcast.littlebirdmarketing.com/a-story-of-unemployment-to-dream-job-in-customer-insights)

[Read more](https://podcast.littlebirdmarketing.com/a-story-of-unemployment-to-dream-job-in-customer-insights)

Popular

<https://podcast.littlebirdmarketing.com/deeper-richer-customer-insights-through-conversation>

[Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Market Research](https://podcast.littlebirdmarketing.com/topic/market-research) [Market Insights](https://podcast.littlebirdmarketing.com/topic/market-insights)

## [Deeper, Richer Customer Insights Through Conversational Techniques](https://podcast.littlebirdmarketing.com/deeper-richer-customer-insights-through-conversation)

[Read more](https://podcast.littlebirdmarketing.com/deeper-richer-customer-insights-through-conversation)

![HubSpot software certification](https://cdn2.hubspot.net/hub/2432204/hubfs/software-cert.png?width=75&name=software-cert.png "software-cert.png")

## Free Marketing Resources.Build better relationships.

[Download the E-book](https://www.psdtohubspot.com/)

### Let Us Know What You Thought about this Post.

Put your Comment Below.

### You may also like:

<https://podcast.littlebirdmarketing.com/the-best-blogging-tips-for-non-writers>

[Better Blogging](https://podcast.littlebirdmarketing.com/topic/better-blogging) [Content Marketing](https://podcast.littlebirdmarketing.com/topic/content-marketing) [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast)

## [The Best Blogging Tips for Non-Writers](https://podcast.littlebirdmarketing.com/the-best-blogging-tips-for-non-writers)

Struggling to write quality content to drive revenue? Hate staring at a blank page knowing you need to just get on with ...

<https://podcast.littlebirdmarketing.com/the-best-blogging-tips-for-non-writers>

## Where to Subscribe

<http://feeds.megaphone.fm/ponderingsfromtheperch> <https://itunes.apple.com/podcast/idhttps://itunes.apple.com/us/podcast/ponderings-from-perch-modern-marketing-podcast-for/id915048718?mt=2> <https://open.spotify.com/show/3qbqV6GLDZ0UGWbYp3HiH3?si=MPzDw_ncQYK0rqfJ2HZjQA> <http://www.stitcher.com/podcast/little-bird-marketing-2/ponderings-from-the-perch> <https://www.iheart.com/podcast/256-ponderings-from-the-perch-31156558/>

[![Group-165.png](https://littlebirdmarketing.com/wp-content/uploads/2024/07/Group-165.png)](https://littlebirdmarketing.com)

<https://www.linkedin.com/company/little-bird-marketing/> <https://www.facebook.com/littlebirdmarketing> <https://twitter.com/LittleBirdMktg> <https://www.instagram.com/littlebirdmktg>

#### [About](https://littlebirdmarketing.com/about/)

[Careers](https://littlebirdmarketing.com/contact-careers/)

#### [CONTACT](https://littlebirdmarketing.com/contact/)

[Privacy Policy](https://littlebirdmarketing.com/privacy-policy/)

[Speaking Engagements](https://littlebirdmarketing.com/speaking-engagements/)

[Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship)

#### [Experience](https://littlebirdmarketing.com/experience/)

[Case Studies](https://littlebirdmarketing.com/experience/)

[Market Research](https://littlebirdmarketing.com/market-research/)

#### [Learn](https://littlebirdmarketing.com/resources/)

[Marketing Strategy](https://littlebirdmarketing.com/resources/#marketing-strategy)

[Social Media for Business](https://littlebirdmarketing.com/resources/#social-media-for-business)

[Digital Transformation](https://littlebirdmarketing.com/resources/#digital-transformation)

[Video Resources](https://littlebirdmarketing.com/resources/#video-resources)

[Blog](https://blog.littlebirdmarketing.com/?__hstc=165277858.b13353c7b5c6a7ff44e979d2a37883e7.1722841269313.1722857230322.1722866881396.4&__hssc=165277858.32.1722866881396&__hsfp=284667435)

[Podcast](https://podcast.littlebirdmarketing.com/?__hstc=165277858.b13353c7b5c6a7ff44e979d2a37883e7.1722841269313.1722857230322.1722866881396.4&__hssc=165277858.31.1722866881396&__hsfp=284667435)

[Training & Development](https://littlebirdmarketing.com/courses/)

#### Services

#### [BRAND STRATEGY](https://littlebirdmarketing.com/brand-strategy/)

[Brand Identity](https://littlebirdmarketing.com/branding/)

[Persona Development](https://littlebirdmarketing.com/buyer-personas/)

#### [CONTENT CREATION](https://littlebirdmarketing.com/content-creation/)

[Videography](https://littlebirdmarketing.com/video/)

[Web Design](https://littlebirdmarketing.com/web-design/)

[Portfolio](https://littlebirdmarketing.com/content-creation/)

#### [CONTENT STRATEGY](https://littlebirdmarketing.com/content-strategy/)

[SOARTM](https://littlebirdmarketing.com/soar/)

[Revenue Sprint](https://info.littlebirdmarketing.com/grow-revenue-watch-on-demand?__hstc=165277858.b13353c7b5c6a7ff44e979d2a37883e7.1722841269313.1722857230322.1722866881396.4&__hssc=165277858.15.1722866881396&__hsfp=284667435)

[Social Strategy](https://littlebirdmarketing.com/social-influence-course/)

[Conference Strategy](https://littlebirdmarketing.com/events-marketing/)

[Inbound Marketing](https://littlebirdmarketing.com/inbound/)

#### [CONTENT DISTRIBUTION](https://littlebirdmarketing.com/content-distribution/)

[B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro)

[Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/)

[Event Marketing](https://littlebirdmarketing.com/events-marketing/)

[HubSpot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Little Bird Marketing",
    "url" : "https://podcast.littlebirdmarketing.com/author/little-bird-marketing"
  },
  "dateModified" : "2021-05-25T15:53:24.787Z",
  "datePublished" : "2019-01-18T06:00:00.000Z",
  "headline" : "Priscilla and Ashley Talk New Year Marketing Resolutions",
  "image" : [ "https://podcast.littlebirdmarketing.com/hubfs/podcasts/ponderings-generic-social.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://podcast.littlebirdmarketing.com/priscilla-and-ashley-talk-new-year-marketing-resolutions",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://podcast.littlebirdmarketing.com/hubfs/basic-visual-assets/LittlebirdMrkt-July2015_Theme/Images/lb-logo-stacked-plum.png"
    },
    "name" : "Little Bird Marketing"
  }
}
```