--- title: Priscilla and Chris Dayley are Extremely Disruptive description: Priscilla and Chris Dayley are Extremely Disruptive image: https://podcast.littlebirdmarketing.com/hubfs/podcasts/2019/priscilla-and-chris-dayley-are-very-disruptive.png --- [![new-logo](https://podcast.littlebirdmarketing.com/hubfs/new-logo.svg "new-logo")](https://www.littlebirdmarketing.com) - Services - [Brand Strategy](https://littlebirdmarketing.com/brand-strategy/) - Brand Strategy - [- Brand Identity](https://littlebirdmarketing.com/branding/) - [- Persona development](https://littlebirdmarketing.com/buyer-personas/) - [- Market Research](https://littlebirdmarketing.com/market-research/) - [- Fractional CMO](https://littlebirdmarketing.com/fractional-cmo) - [Content Distribution](https://littlebirdmarketing.com/content-distribution/) - Content Distribution - [- B2B Social Media](https://info.littlebirdmarketing.com/monthly-social-calendar-for-b2b-pro?__hstc=165277858.8363cca4dfb934d4c3a138fb0ee20edc.1722258138810.1722494671442.1722500495190.3&__hssc=165277858.2.1722500495190&__hsfp=916778012) - [- Ads & DemandGen](https://littlebirdmarketing.com/digital-ads/) - [- Event Marketing](https://littlebirdmarketing.com/events-marketing/) - [- Hubspot Onboarding](https://littlebirdmarketing.com/hubspot-onboarding/) - [Content Strategy](https://littlebirdmarketing.com/content-strategy/) - Content Strategy - [- SOAR™](https://littlebirdmarketing.com/soar/) - [- Revenue Sprint](https://littlebirdmarketing.com/revenue-sprint/) - [- Social Strategy](https://littlebirdmarketing.com/social-influence-course/) - [- Conference Strategy](https://littlebirdmarketing.com/events-marketing/) - [- Account Based Marketing](https://littlebirdmarketing.com/account-based-marketing) - [Content Creation](https://littlebirdmarketing.com/content-creation/) - Content Creation - [- Portfolio](https://littlebirdmarketing.com/content-creation/) - [- Videography](https://littlebirdmarketing.com/video/) - [- Photography](https://littlebirdmarketing.com/photography/) - [- Web Design](https://littlebirdmarketing.com/web-design/) - [Experience](https://littlebirdmarketing.com/experience/) - [Case Studies](https://littlebirdmarketing.com/experience/) - [MR Expertise](https://littlebirdmarketing.com/market-research) - [Learn](https://littlebirdmarketing.com/resources/) - [Blog](https://blog.littlebirdmarketing.com) - [Podcast](https://podcast.littlebirdmarketing.com) - [Free Resources](https://littlebirdmarketing.com/resources/) - [LinkedIn Training](https://littlebirdmarketing.com/social-influence-course/) - [About](https://littlebirdmarketing.com/about/) - [Contact](https://littlebirdmarketing.com/contact/) Latest ![Ponderings from the Perch](https://podcast.littlebirdmarketing.com/hubfs/2024-lbm-pftp-page-header%202.png) ## [Compelling Conversations with our Momma Bird](https://info.littlebirdmarketing.com/podcast-sponsorship) [Sponsor the Podcast](https://info.littlebirdmarketing.com/podcast-sponsorship) Latest [Podcast](https://podcast.littlebirdmarketing.com/topic/podcast) [Business Culture](https://podcast.littlebirdmarketing.com/topic/business-culture) [Collaboration is the New Competition](https://podcast.littlebirdmarketing.com/topic/collaboration-is-the-new-competition) ## [Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) [Listen Now](https://podcast.littlebirdmarketing.com/collaboration-is-not-geography-what-cmos-and-cros-actually-owe-each-other) - CATEGORIES ### Subscribe to Email Updates # Priscilla and Chris Dayley are Extremely Disruptive ![Priscilla and Chris Dayley are Extremely Disruptive](https://podcast.littlebirdmarketing.com/hubfs/podcasts/2019/priscilla-and-chris-dayley-are-very-disruptive.png) -               Pretty much every business owner - either brick and mortar or online - understands that increased traffic doesn’t always equate to increased sales. In this episode of [Ponderings from the Perch](https://www.littlebirdmarketing.com/podcasts/), Priscilla talks with [Chris Dayley](https://www.linkedin.com/in/chrisdayley/), a neuromarketer and A/B testing wizard with [Disruptive Advertising](https://www.disruptiveadvertising.com/), about the differences between search engine optimization and conversion rate optimization. Dayley’s small testing and optimization startup, Dayley Conversion merged with Disruptive Advertising in 2016. He and Priscilla dive deep into the importance of asking the right questions, the differences between small and large business, and approaching potential clients with a mentality of abundance. Bonus! Chris has put together a free A/B testing starter guide featuring recommended tools, first tests to try, and case studies that is [available here](http://www.disruptiveadvertising.com/guide/)! Connect with Chris on [Twitter](https://twitter.com/Chrisdayley),[LinkedIn](https://www.linkedin.com/in/chrisdayley/) or [Disruptive Advertising](https://www.disruptiveadvertising.com/). **Like what you hear?** Let us know! Subscribe, rate, and review Ponderings from the Perch on [iTunes](https://itunes.apple.com/us/podcast/ponderings-from-the-perch/id915048718?mt=2). *About our sponsor:* Hosted by [GreenBook](https://www.greenbook.org/), IIeX Europe (February 18th and 19th) is all about new ideas, new approaches, and new connections in market research and insights. The event hosts the Startup Track and Insight Innovation Competition, bringing new, cutting-edge companies and ideas to the stage. Join the brightest and boldest minds in market research, all under one roof. Attendees will be in great company with speakers from Heineken, IFF, Samsung, and Danone. For the full lineup and registration details, [visit the event site here](https://iiex-eu.insightinnovation.org/). 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